As we think about applying the PEC Toolkit, perhaps we begin by envisioning how the talking points and terminology can elevate our personal and organizational brands.
Personal Brand
Resume or Curriculum Vitae
The PEC Toolkit offers expanded terminology for empathy, optimism, and fortitude, which may help those of us who are refreshing a resume/CV.
LinkedIn Profile
How strong is your LinkedIn profile? Did you know that LinkedIn provides a summary of your profile strength? If you do not have a profile, LinkedIn will suggest one for you. Refine your profile with language from the PEC Toolkit that resonates with you.
Social Media Posts
According to Twitter, “People use the hashtag symbol (#) before a relevant keyword or phrase in their Tweet to categorize those Tweets and help them show more easily in Twitter search.”
Are there keywords in the PEC Toolkit that you value as hashtag worthy?
Organization Brand
Web Sites and Landing Pages
Now is a great time to consult with your institution’s marketing department to recommend updated language to websites and landing pages.
Does the existing language adequately convey the value health information professionals bring to their healthcare organizations, and how health information professionals impact consumers and their care as patients? If not, consider adopting the Talking Points in the PEC Toolkit.
Department Culture
What are the guiding principles that shape our underlying values and behaviors at the department-level? Might the PEC Toolkit help inform how we interact with consumers, patients, and each other?
Have you already used the PEC Toolkit to refine your personal or organization’s brand? Please consider sharing your experience implementing AHIMAs Professional Enhancement Campaign on the PHIMA Engage Site.
This article
was originally printed in PHIMA’s October 23, 2020 E-Alert. Article reprinted
with permission.
